Reading: Luke 4:14-5:39
Summary: As with the other Gospel accounts, Luke’s record touches on several themes, some of them conflicting. He speaks of Jesus’ growing popularity as well as His rejection in His home town. He heals many people, casts out unclean sprits, preaches in synagogues, calls disciples to follow Him, and is challenged by religious leaders.
Jesus Goes Viral
The word today is “viral”. It’s always been a medical or biological concept, but in the current day of advanced communication technology (think computer, internet, smart phones, and social media—FaceBook, Twitter, YouTube, Instagram, etc.), a blog post or Tweet or FaceBook post or YouTube video can “go viral.” That is, it gets shared and spread nearly everywhere spontaneously.
Going “viral” isn’t a new thing. It can just happen quicker and have a further reach now than ever before.
Jesus went viral. “Reports about him spread quickly through the whole region” (Luke 4:14; NLT). Also take a look at 5:15 and 7:17. People everywhere, it seems, were talking about Jesus.
The business and marketing worlds talk about “word of mouth” advertising as the very most effective form. Some people call it “creating buzz.”
This kind of thing can’t be manipulated, planned, or controlled. It just happens. But it all begins when someone starts talking. You never know what might come of it. But nothing ever will if we don’t talk about and spread the news of Jesus.
If it were up to me, would Jesus ever even have a chance to go viral?